With multichannel eCommerce, you can sell your products on multiple places such as online marketplaces, social media platforms and webstore. By selling on more sales channels, it provides more exposure for your products, and more sales as well. Imagine that shoppers in different marketplaces such as Lazada, Shopee, PrestoMall, Facebook and more are browsing your products right now. It is not enough to just sell on your webstore when you first started eCommerce. So, instead of overspending on ads to generate traffic, why not let the traffic and sales come to you?